Get to know us
We started out as a small group of people aiming to market and spread awareness about various unique handicrafts and handlooms of the treasure trove that is India. Soon it became obvious that our clients were looking for something unique; we dipped our toes in different ODOP (one district one product) products. Currently, we offer shazar gemstone (an ODOP & G.I. tagged product) in the form of jewellery, handmade paper bags, and handlooms. We aim to add more such invaluable products to our catalogue and help our customers explore their luxurious heritage.
Our mission
We’re on a mission to change how the niche market of handicrafts works. Rather than people travelling miles to procure a unique & handcrafted product, we want to be the bridge between artisans and customers and make our clients' lives easy. Our goal is to match our clients with perfect opportunities that fit their tastes, needs, and budgets without the hassle.
Our vision
We want to live in a world where people can buy these invaluable treasures from the comfort of their homes without having to find a compromise and settle on the second-best option. In a world where artisans of such beautiful crafts don't have to live with inconsistent income. That is why we take a lot of time to set up systems in place before onboarding any new handicrafts.


Our team
Our strength lies in our individuality. Set up by Mradul Chaudhary, the team strives to bring in the best talent in various fields, from design to its execution and sales, Our team is filled with people multitasking tasks and exelling at them.


Mradul Chaudhary
Founder/ Director
Nikhil Chaudhary
Director/ Fashion Designer
Raiffel Gautam
Field Manager


Nisha Chaudhary
Advisor/ Former Director
Core Members


Mr. Danzo
Food inspector/ Company Dog